Olympia, London, UK
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50+ Marketing Seminar
Reaching mature markets with 'new media'
Seminar Postponed to 2011
The 50+ Marketing Seminar 2010 will help you to identify the most lucrative segments of mature markets, tell you how to communicate with potential consumers without patronising or offending them, advise you on the most powerful new media to use in order to reach mature users and give details on how to maximise the effectiveness of your marketing budgets. The 50+ Marketing Seminar brings together a wealth of experience and knowledge from the UK's experts on marketing to the 50+ and mature markets. The 50+ Marketing Seminar takes place on the build-up day of the Retirement Show in the London Room at Olympia's Grand Hall, allowing seminar attendees to visit the event the next day. |
What the attendees said in 2009:
"The focus group was really interesting..."
"Speakers were thought-provoking..."
"A very interesting and useful day..."
Why the 50+ Marketing Seminar?
Mature consumers have access to large amounts of capital: their spending power is huge, and they are often running down their estates so as to avoid being penalised with means testing in their old age (and to avoid inheritance taxes). Mature consumers are a very lucrative market to target - have you ever read the classified ads in the back of the Daily Mail? There are plenty of companies out there that are doing very well for themselves in catering for the needs of mature consumers. The 50+ Marketing Seminar will help companies who are already involved in the sector to increase market penetration and will aid companies that want to gain a foothold in this large - and growing - market.
Who should attend the 50+ Marketing Seminar?
The seminar is appropriate for marketing and sales personnel who want to gain a deeper understanding of mature markets. Although many fundamental areas will be covered by the seminar, the focus will be on on-line marketing, and this is the area which will be covered most extensively.
About the 50+ Marketing Seminar
The 50+ Marketing Seminar covers the most relevant topics to companies wanting to profit from the growing mature consumer sector. Programme topics have been selected to provide a comprehensive overview of marketing options, particularly in the area of the use of new media - as well as providing clear information about the target demographic group - and their diverse preferences. The 50+ Marketing Seminar also provides networking opportunities with other companies in the mature sector, and the unique possibility to take part in the 50+ Marketing Seminar focus group - with real mature consumers.
08.30 Registration, networking and coffee in the London Room, Olympia Grand Hall.
09.15-09.30 Introduction to the 50+ Marketing Seminar
Dr Robert McCaffrey, 50+ Marketing Seminar organiser
09.30-10.30 What is the 'Grey Market'?
10.30-11.00 Coffee and Networking Opportunities
11.00-11.30 What do mature consumers want?
11.30-12.00 How to speak with mature consumers (without patronising
or antagonising them).
12.00-12.30 Evolving on-line trends for the over 50s.
12.30-1.30 Buffet lunch and networking
1.30-2.00 The top 10 most popular web sites for mature users (and how you can benefit from them)
2.00-2.30 Push versus pull: How building an email subscription list compares to building a great web site (and how them complement each other)
2.30-3.00 On-line communities: Time well spent or waste of space?
3.00-3.30 Coffee and Networking Opportunities
3.30-4.30 50+ Marketing Seminar Focus groups
Breaking up into smaller groups, 50+ Marketing Seminar participants
will have the opportunity to take part in focus groups with real mature
consumers: Here you can find out for yourself what the consumers really
think.
4.30-5.00 On-line PR for mature markets
5.00-5.05 Closing remarks
Dr Robert McCaffrey, 50+ Marketing Seminar organiser
The programme is subject to change.
Attending the 50+ Marketing Seminar
Please download and fill out the registration form. This can be returned by fax - 01372 743838, or post to PRo Global Media, First Floor, Adelphi Court, 1 East Street, Epsom, Surrey, KT17 1BB, United Kingdom.
Attendees are responsible for organising, booking and paying for their own accommodation.
Hilton London Olympia £££ - two minutes walk
50+ Marketing Seminar information
The 50+ Marketing Seminar is organised by PRo Global Media. Tel 01372 840951, email 50plus@proglobalmedia.co.uk
